The Agreement between the European Union and Ecuador will regulate the trade of goods and services from and to that block, as well as the participation of the Parties in bids for public contracting, the protection of intellectual property rights, cooperation in the scope of trade and, in particular, precise provisions that establish special and differential treatment in favor of Ecuador, in recognition of the asymmetries existing between the EU and Ecuador. GTZ International Services is coordinating the activities of International Technical Assistance to the Ministry of Foreign Trade of Ecuador within the framework of the Support Program for the Trade Sector. The international expert Achille Bianchi has been selected to develop activities on issues of quality certifications and circular economy. Ecuadorian products exported to the European market will enter free of tariffs and obstacles to one of the regions with the highest purchasing power in the world. This will occur immediately after the entry into force of the Agreement. It will contribute to the modernization of the national productive apparatus in a context of intelligent insertion into international markets, under a strategy of optimizing profits.